Resume

Open to PM, growth & lifecycle roles · NYC · Jan 2027

AGUNG NUGROHO · PRODUCT · GROWTH · NEW YORK

Ten years owning channel strategy, lifecycle and pricing for 100M+ customers across Indonesian telecom, e-commerce and super apps, driven by AI personalization. MS in Technology Management at Columbia, GPA 4.00 / 4.00.

Resume LinkedIn GitHub
Experience

Eight companies, one craft

ColumbiaGraduate Assistant InternIndosatAVP, CVMBlibliCustomer GrowthSmartfrenSr. Manager, CLM
10 yrstelecom, e-commerce,
super apps, consulting
TriProduct OwnerGrabProduct MarketingTravelokaMarTechPwCRisk Assurance

Six channels, one revenue number

At Indosat I decided which offer each of 100M+ subscribers saw, in every place they could buy, and owned the revenue those offers brought in.

myIM3 appIndosat's super app
SMS & USSDtext and *123# menus
WhatsAppnew channel, ~$9K a day
Partner appsShopee alone ~$125K a day
Retail shops~1M phone-credit sellers
Paid social~$125K a month ad budget
Indosat · Customer Value Management · 2022–2025
Monthly revenue generated~$119MAbout half of Indosat's mobile data revenue, from all six channels.
2brands, IM3 and Tri
100M+subscribers
2×promoted in 3 years
5/5top rating, one per division

Lifecycle & CRM

The right offer at each stage: win new users, keep them, stop churn, bring back the lapsed, grow spend.

Test before scaling

Nothing went wide until a holdout or A/B test proved it paid back.

Builds with AI

Tested AI-written offer copy at Indosat. Now I build my own products with Claude Code.

~$119Mmonthly revenue owned, Indosat
100M+subscribers across two brands
+70%engagement and retention, Smartfren
10M+free COVID internet packages delivered
MoEngageCleverTapAppsFlyerSQLPower BITableauMailchimpGoogle AnalyticsFigmaPostmanZendeskClaude Code
RFM scoringHoldout testsA/B testingPricing & bundlingNext-best offerChurn preventionReactivationARPU upliftWhatsApp commerceUSSDPartner integrationsPRDs
Work

Ten years, measured

  1. 2026–now

    Graduate Assistant Intern, Pre-College Programs

    Columbia University · School of Professional Studies

    • Reaches 4,000+ families with five Mailchimp campaigns a week inside a 12-hour response SLA.
    • Cut timesheet reconciliation time 50% for 100+ staff by automating the manual work.
    • Resolved $214,906 of card spend across 2,141 receipts with a workbook mapping every cost to budget.
  2. 2022–2025

    Assistant Vice President, Customer Value Management

    Indosat Ooredoo Hutchison · IDX: ISAT · 2nd-largest operator · 28% market share

    • Generated ~$119M a month, about half of data revenue across 2 brands, by owning channel strategy for 100M+ subscribers on every owned channel.
    • Opened 12 sales channels inside bank and e-commerce apps; Shopee alone reached ~$125K a day, $250K+ on paydays.
    • Turned WhatsApp into a revenue channel for the first time, ~$9K a day, by owning the AI chatbot and personalized offers.
    • Scaled next-best-offer targeting on the Tech Mahindra billing platform, with RFM propensity and churn scoring built with data science.
    • Proved incremental revenue before scaling any campaign: holdouts, A/B tests (some with McKinsey), Claude-written copy variants.
    • Promoted twice in three years. Rated 5/5 in 2023, one per division.
  3. 2022

    Product & Customer Growth Manager

    Blibli.com · IDX: BELI · 30M+ monthly visits

    • Improved CRM campaign conversion 40% with A/B tests built from user research.
    • Fixed onboarding drop-off for 5,000+ new users per campaign by redesigning engagement journeys.
  4. 2019–2022

    Senior Manager, Customer Lifecycle

    Smartfren Telecom · IDX: FREN · 34M+ subscribers

    • Improved engagement and retention 70% as product owner of the mySmartfren app, across 8 owned channels.
    • Led a Deep Packet Inspection rollout that turned usage data into segments for 30M+ subscribers.
    • Delivered 10M+ free internet packages nationwide during COVID-19 with the Government of Indonesia.
    • Top performer in the division. Youngest Senior Manager in the company.
  5. 2018–2019

    Product Owner, BIMA+

    Hutchison 3 Indonesia · CK Hutchison Group · Tri

    • Grew the BIMA+ app to 10M+ downloads and $420K+ a month, owning roadmap, backlog and launches.
  6. 2017–2018

    Product Marketing & Customer Lifecycle

    Grab (GrabKios) · NASDAQ: GRAB

    • Drove 30% monthly GMV growth and 80%+ of company revenue. Reported to the COO.
    • Grew the agent network to 100K+ merchants in 500+ cities, letting unbanked Indonesians transact online for the first time.
  7. 2016–2017

    Marketing Technology Analyst

    Traveloka · SE Asia's leading online travel platform

    • Delivered marketing campaigns across 6 markets, owning campaign QA, audience segmentation and performance analytics.
  8. 2015–2016

    Risk Assurance Associate

    PwC · Big Four · Professional services

    • Delivered control recommendations to senior stakeholders across 6+ industries, testing SAP and Oracle controls for banking clients.
Built

Things I shipped myself

AI products I led or built myself, most of them with Claude Code.

01

BetterBarter

Co-founder, tech & product · Campus marketplace · Columbia Climate School competition

Shipped live in 5 weeks and 108 commits with Claude Code. Row-level security on all 12 tables before launch.

02

AHA

Product lead · AI engagement copilot · Columbia

Flags disengagement in live classes of 100+ only when 2 signals agree. On-device, no video stored.

03

mindwatch.ai

Co-founder & CMO · Top 10 · Greater Good Challenge 2025

AI for early detection of student mental health issues. Owned positioning and launch.

04

BUILDNOTBOUGHT

Solo build · Fitness app

Mobile-first training log with target weights, rest timer and a live body map.

05

Asli

Solo build · Supply chain

Traceability for Indonesian commodity exports, one QR code per kilo.

About

I close the gap between a capable system and the people it never reaches.

I am from Bondowoso, East Java, and have been reading code since fifteen: vocational school in software programming in Malang, then Computer Science at the University of Indonesia in Jakarta. For ten years I made telecom and e-commerce products reach people they had missed: unbanked shoppers at GrabKios, a million Indosat retailers, families offline during COVID.

I have always believed my work should be useful beyond the company: to a community, and to as many people as possible. That is what I look for in the next team, and it is why the numbers I am proudest of are the ones that counted people, not just revenue.

Now I am in New York on a full merit scholarship at Columbia, building products with AI and looking for that team.

  1. BondowosoEast Java · where it started
  2. MalangVocational school · software programming
  3. JakartaUniversity of Indonesia · 10 years in industry
  4. New YorkColumbia · 2025 to now
4.00 / 4.00GPA, MS Technology Management, Columbia
Full rideMerit scholarship, Government of Indonesia
Grand PrizeWorld Bank Sanitation Apps Challenge
Top 10Greater Good Challenge 2025, mindwatch.ai
Rector's AwardOutstanding Student, University of Indonesia, 2012
EN · IDEnglish fluent, Bahasa Indonesia native
16,286 kmfrom Bondowoso, East Java to New York, as the crow flies
BondowosoMalangJakartaNew YorkTokyoSeoulHong KongBangkokKuala LumpurSingaporeAbu DhabiCaliforniaNevadaUtahArizonaMarylandNew JerseyLimaCuscoBondowosoMalangJakartaNew York
Off the clock

Race days and far places

Agung on the sled push at HYROX
HYROX · sled push

I finish what I start.

HYROX New York: eight 1 km runs, with a 335 lb sled push and 100 wall balls along the way. My legs cramped in the last 2 km. I finished anyway, in 2:15.

cramped · last 2 km123456782:15
  1. 01SkiErg1,000 m
  2. 02Sled push335 lb · 50 m
  3. 03Sled pull227 lb · 50 m
  4. 04Burpee broad jumps80 m
  5. 05Row1,000 m
  6. 06Farmers carry2 × 53 lb · 200 m
  7. 07Sandbag lunges44 lb · 100 m
  8. 08Wall balls100 reps · 13 lb
Agung in a tuxedo on the Hudson, Lower Manhattan behind
New York
Agung looking up inside Antelope Canyon
Antelope Canyon, Arizona
Seven Magic Mountains in the Nevada desert
Seven Magic Mountains, Nevada
Agung in a green jacket at Zion National Park
Zion, Utah

On repeat

What is in my ears between runs and flights, straight from my Spotify.

Charli xcxOlivia DeanSlayyyterLykke LiKATSEYE

I love to travel, and a good concert or festival. Far from done with either.

Charli XCX, liveJapanSouth KoreaHong KongThailandMalaysiaSingaporeAbu DhabiPeruCaliforniaNevadaUtahArizonaMarylandNew Jersey
Quick answers

The short version

Who is Agung Nugroho?

Agung Nugroho is a product, growth and lifecycle leader based in New York. He spent ten years running channel strategy, CRM, pricing and AI personalization for 100M+ customers at Indosat Ooredoo Hutchison, Smartfren, Blibli and Grab in Indonesia, and is completing an MS in Technology Management at Columbia University (GPA 4.00 / 4.00).

What results has he delivered?

At Indosat he generated about $119M a month, roughly half of data revenue across two brands, opened 12 sales channels inside bank and e-commerce apps and turned WhatsApp into a revenue channel for the first time. At Smartfren he improved engagement and retention 70%; at Blibli he lifted CRM campaign conversion 40%; at Grab he drove 30% monthly GMV growth.

How does he use AI?

He defined next-best-offer and churn scoring with data science, owned an AI chatbot on WhatsApp, A/B tested Claude-written offer copy by customer segment, and ships his own products with Claude Code, including BetterBarter, a live campus marketplace built in five weeks.

What roles is he open to, and when?

Product management, growth and lifecycle roles in New York, starting January 2027.

How can I contact him?

Email agung.nugroho@columbia.edu or connect on LinkedIn at linkedin.com/in/mohagungnugroho. His resume is downloadable at agungoo.com.

Open to product management, growth and lifecycle roles from January 2027.

Resume LinkedIn GitHub

agung.nugroho@columbia.edu · me@agungoo.com